Business Development
So you have a great offering as a managing agent or a supplier and you would like the right types of prospective customers to find you and sign up. How do you go about achieving that?
Do you engage a marketing company and formulate a comprehensive marketing strategy? Do you invest in a business development manager and get them knocking on doors? Perhaps you just need to extract yourself from your day job, delegate to others and refocus your efforts on selling?
Having worked in property management for 20 years and also supplier-side, we have a good idea WHAT prospective customers want and HOW they want it delivered. The property management industry is frenetic at the best of times and prospective customers tend to make decisions quickly. That means when they are looking for what you do, they need to know you exist so you’re on their shortlist. Your profile in the industry is all-important and that positive (hopefully) profile naturally leads to word-of-mouth referrals and a successful business.
Just how you reach your audience is what’s up for discussion. By engaging us, we will review your marketing/new business activities, provide the benefit of our wisdom and work actively with you to put the plan into action. We are firm believers in giving practical advice with minimal spend that can yield swift significant results.
These are some of the practical ways we assist our clients in their business development and marketing activities
Warm approaches/introductions to potential customers
Setting up and actively using social media
Writing blogs and articles
Entering industry awards
Creative attractive new business proposals
Sponsoring events
Presentations to engaged audiences
Hosting bespoke training and briefings
New websites
Advertising
Volunteering
[each linked to other parts of the Services pages]